How to make the best Explainer Videos (And 5 of the best examples)

How to make the best Explainer Videos (And 5 of the best examples)

In a flash, we are going to cover everything you need to know about explainer videos. From the different types of explainer videos out there to what makes them so effective and how your own can be even more effective, let’s begin!

Below you will find an explainer video that goes into more detail about this subject.

Explainer videos are short online marketing videos that give a fun, engaging re-cap of what your company offers. They can help increase brand awareness and ultimately drive revenue by improving the overall user experience of your website’s services or products – making it an extremely useful tool for both B2B and B2Cbusinesses alike!

The most effective way to get your brand name out there and build a loyal customer base is through an explainer video. Increased sales, more exposure for your product/service, more leads – all secured on a micro-level.

Types of explainer videos explained

VideoBlogs/Webisodes: An online video for the purpose of delivering content based on your field, topic, or industry (this blog post is an example of a webisode). Webisodes are usually best for companies providing knowledge-based products and services.

Streaming live via Youtube, Facebook & Instagram: These are great ways to get in front of an audience and build your following! There is no way to edit a live stream, so it’s important that you don’t say or do anything controversial as it will be saved on the video. And if someone asks an important question, answer it!

Internet Marketing Videos: the most popular type of explainer video, this video format is often the preferred choice for explaining services or intangible products such as software. Internet marketing videos allow for more creativity and are easier to edit or update for future adjustments.

Whiteboard Explainers: Drawn animation on a clean chalkboard is a low-cost, high-impact option for creating explainer videos. This format has become popular due to its ease of operation and low cost, making it one of the cheapest types of explainer videos to create.

5 great explainer video examples to help you create your own.

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By using Dollar ShaveClub, people can experience what it means to be a man all over again. They can now keep their mustache and beards in check with quality, precision razors in the comfort of their own home on any given day of the week! If you’re looking for a refreshing way to save money and improve your groomingroutine, then this is something you’ll want to seriously consider.

Dollar Shave Club is one of the best examples of a well-constructed explainer video. It starts with a brief overview of the service (cheap blades delivered to your door for just one dollar a month), it then lists all the problems with their shoddy, overpriced competitors and reminds everyone that it’s very easy to neglect to buy new razors altogether, before pointing out how their solution solves all those issues.

PooPourri is a success for many of the same reasons Dollar Shave Club is – and it’s no surprise that their styles are quite similar. PooPourri’s explainer video has a lot of similarities to Dollar ShaveClub’s in terms of structure: the live-action section is kept short and sweet, ending with an animated demonstration of how the product works. PooPourri also does not skimp on rhetorical questions or persuasive language designed to be clicked as well as look – that big green call-to-action button at the end comes across as highly urgent.

PooPourri’s sales will most likely not be affected by this mild example of humor since they are known to appeal to a wider audience. succinctly put, PooPourri is an absurd product, so naturally they get to have fun with (or poke fun at) themselves sometimes.

Mint is a great example of how some businesses are so much better off if they use animation rather than live-action. Mint relies on animation to beautifully illustrate how it collects financial information from different parts of your life and displays all of these pieces into one easy-to-manage place. Not only does animation make the design and arrangement more cohesive, but it also makes both scenarios far more clear!

 Airbnb uses a cool combination of live-action and animation to show how you can take advantage of earning extra cash by using their feature that allows users to let out parts of their homes for cheaper than hotels. This explainer video does a great job of showing the benefits that Airbnb offers business owners while also explaining the pretty straightforward process in an easy-to-read manner throughout their explainer video.

Spotify uses animation and music to quickly teach you how their music streaming service works. With quick cuts and eye-catching animation, one could mistake the video for a promotional music video. This is fitting as they aren’t explaining the function of eye-catching new software, they are promoting Spotify as a lifestyle choice tailored to our individual tastes and preferences. This approach is smart, by not overcomplicating things and just showcasing how easily it takes to set up Spotify.

How to make an explainer video for your website

Here are the steps that we take you through in making an explainer video! It’s harder than it looks, requires a lot of effort and focus but it’s totally worth it.

1: 

Although it's true that your explainer video is only as enticing and professional-sounding as the script it's based on, if you pay careful attention to all of the other elements, including the graphics and composer, you're almost certain to have a masterpiece that will not let anyone who views it down.

The script is where you need to spend your focus. It’s best if you write your script yourself (even if you choose to hire a professional video company). You know your target customers' concerns and pain points better than anyone else and the video is where those concerns are addressed. What freaks out your potential customers? What confuses them about your product or offer? If you haven’t already done some research to answer these questions, it’s now time to consider surveying your audience and figuring this out.

To create the perfect explainer video script, you’ll need to do some market research and define what gives your product or service its competitive edge so that potential customers see why they should use your company over others offering a similar degree of quality.

Keep it short - 90 seconds or less is ideal. In the first 30 seconds, you should deliver your key message and value proposition. Use simple language and stay away from confusing technical terms so viewers can relate to your message comfortably. Make sure to keep in mind the tone you want for your explainer video. Most videos opt for a casual, conversational tone that is fun to watch and easy to understand, and brings with it a touch of humor as well!

2

When you’re writing a script, don’t forget to include one final read-through and edit before you hand it off to anyone else. Some people bring things to your attention that you might have overlooked after a third (or even fourth) reading. And if you are working with an outside voiceover artist, there are many sites out there that can help match you with the right person for the job. Voice acting is all about portraying a believable image; so make sure that when you’re working with someone on your explainer video, they understand your company culture, as well as what is being said in the script.

3

Explainer videos can be made using a number of different web design programs. This is only to show you an example of the types of programs that could be used...

If you’re looking for professional explainer video companies, consider Demo Duck, Wyzowl,LessFilms, Flikli, Explainly, and Studio Pigeon. Keep in mind that a great promotional video can cost anywhere from $5,000 to $20,000 - so make sure you have the funds available. Otherwise, try to find someone who’s willing to produce it for free!

if you’re making animated explainer videos, first make sure to watch their user tutorial series on YouTube for some handy tips and tricks. (You might also want to check out their free trial just in case). They have different channels that you can subscribe to for updates as well if there are any new feature releases or bug fixes.

Of course, you can film your own explainer video with an iPhone! Wistia did a great job explaining how to do that here. If DIY filming is an option for you and your project, it's a great way to create an affordable explainer video. For editing, we recommend iMovie or Camtasia. Salsify also offers a nifty toolkit of animation resources if you'd prefer to make the animated part yourself instead or in addition to hiring out a freelancer.

Cost-effective freelancers can provide quality explainer video production at a rate that is lower than what it may cost you from a large production company.

If you’re looking for an explainer video producer, you may want to explore Video Brewery, a leading crowdsourcing service that helps companies find the exact types of talent they need. Submit a general project overview of what you’d like to accomplish and receive a bunch of proposals specific to your needs. Choose the one you like most and good luck! Video Brewery notes that these explainer video costs usually run somewhere between $3,000 – $5,000.

4

Chances are that your animated explainer video or even your live-action explainer video can benefit from the addition of some sweet sound effects and music. There are more than a few options available. Consider the following:

When using music in your ad, make sure you read the fine print carefully to understand what is and isn't permitted under the user agreement. Some licenses are royalty-free, others require attribution, etc. Check out our handy guide to help!

5

Measure video engagement and let your videos be a part of your conversation. While YouTube looks at an overall positive or negative feedback on a video as one indicator of its performance, Google Analytics can help you see if viewers are really enjoying it by tracking when they pause to watch the video, or if they watch for 30 seconds instead of 60. Wistia offers some great analytic data, too! As the best webinar platform in the world, allowing users to set up analytic with our help is an added service we happily provide to all of our clients.

Enjoy the Advantages of Your New Explainer Video!

Customer videos are a powerful way of getting to know your audience because you're able to get that little bit closer and into their heads. The great thing about them is they can be used variously such as in marketing, at live events, or if you're feeling artistic, even in creating an explainer video like [name] did. Don't forget either that investor pitches are also excellent. opportunity for using video content!